Phil Ruppanner

Hi! I'm the Design Director and Founder of Upperquad. For more than two decades I've been working with forward-looking teams to build visual systems, digital experiences, and brand identities. Clients include Affirm, Chan Zuckerberg Initiative, DeepMind, Google, Instagram, Meta, Patagonia and Robinhood.

Gemini
2023-2024
Gemini is built from the ground up for multimodality, reasoning seamlessly across text, images, video, audio, and code. I worked closely with Google DeepMind, Brand Studio and Creative Labs to develop a new brand for Gemini and website introducing the Gemini model family.
Patagonia
2016-2021
Patagonia has been making strides to protect our world. I led the Upperquad teams that worked closely with Patagonia in Ventura, California and Amsterdam. We partnered on immersive digital experiences and identities for a series of initiatives that connect progress with culture.
Google AI
2017-2023
Starting with a sprint to launch the first Google AI website, I collaborated with Google to take Google AI from 0 to 1. Upperquad went on to partner on the multiple ongoing Google AI projects, including TensorFlow, AI Studio and Quantum AI.
Upperquad
2009-∞
As a full-service partner to ambitious brands, Upperquad turns best-in-class brand experiences into opportunities for future growth. We take a critical approach, applying the results of our explorations to create collisions of insight, inspiration and experimentation.