Phil Ruppanner

I've led teams on a series of collaborative projects with Google building brands from 0 to 1. Identities for Drive, Cloud, Gemini and Jigsaw. The launch of Google Santa Tracker and 9 subsequent years of fun and reindeer games. Google AI, Quantum and TensorFlow. And many more projects large and small reaching millions of people.

Hasso Plattner Institute of Design at Stanford University — also known as the d.school — is a place where students use design to develop their creative potential. I worked closely with the d.school as Upperquad helped rethink how they could use their website, developing models of how to celebrate and amplify contributions from all parts of the organization.

Patagonia has been making strides to protect our world. I led the Upperquad teams that worked closely with Patagonia in Ventura, California and Amsterdam. We partnered on immersive digital experiences and identities for a series of initiatives that connect progress with culture.

From a humble start in a spare bedroom, Upperquad has grown into a talented team of strategists, illustrators, producers, designers and developers. Together we create memorable experiences that connect with audiences, inspire change and accelerate growth.